Understanding On-Line Payment
On-line payment is without a doubt the most misunderstood element of an e-commerce Web site. In this article, I show you the big picture, then step through the details. First, the big picture. The goal...
View ArticleWorking with Web Graphics
Graphics provide the easiest way to introduce unique design elements into your site, but that benefit comes at a high cost to performance. Keep in mind that the majority of your site visitors will be...
View ArticleSearch Engine Optimization Tips Using Site Content – Part 1
This article is part 1 of 2 in a series for site developers and business owners who want to increase the traffic their sites receive from search engines. The techniques described in this article are...
View ArticleSearch Engine Optimization Tips Using Site Content – Part 2
This article is part 2 of a series on how to optimize your site for search engines using content. In the first article, I described how you can use HTML tags effectively to create pages that are...
View ArticleLearn How to Use an RSS Reader
RSS has been generating a lot of buzz lately. Over time, the definition for the acronym has changed, but for the current 2.0 version, RSS stands for "Really Simple Syndication." If you are interested,...
View ArticleUsing Internet Explorer for FTP File Transfers
Recently, I was talking to a customer who wanted to transfer some files to her Web site, but she didn’t know how to go about it. Because I was involved in getting her site set up originally, she called...
View ArticleThe Realities of Operating an Online Product Business
Over the years, I’ve worked with customers who were just getting started with e-commerce. In many cases, their Web site was their first experience with selling products. In every case, they were...
View ArticleUse Windows LiveWriter to Update Your Blog
If you don’t care much for your blog’s administration tools, you might want to give Windows Live Writer a try. Part of Microsoft’s Windows Live program offerings, "Writer" is a small Windows program...
View ArticleWhat Makes a Site Secure?
Q I’ve done some shopping on the Internet, and I’m careful to only use my credit card on secure sites. But a friend of mine told me that not all sites claiming to be secure really are. What makes a...
View ArticleReplace Your Mail Links with a Contact Form
Back in the early days of the Web, it was fairly common to put a contact link somewhere on your site so your visitors could provide feedback or ask questions. Webmasters often used a widely-supported...
View Article